NZUE Shines at Saudi Food Show 2025: A Landmark Success in the Heart of the ME Region
Market Size & Growth•USD 317.6M in 2023 → USD 724.8M by 2032 •CAGR 9.6% (2023–2032) •GCC market > USD 2.5B in 202···
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About NZUE
NZUE (New Zealand United Export) is a global cross-border e-commerce and distribution company born in New Zealand. We specialize in enabling the growth of premium health supplements, natural skincare, and maternal & infant products from around the world.
With extensive experience in cross-border trade, regulatory compliance, and supply chain management, NZUE provides a full-service model that goes beyond distribution. Our capabilities include logistics, e-commerce enablement, and brand marketing solutions — empowering global partners to scale efficiently and sustainably.
Building on a proven track record in China, we are now expanding into new international markets, leveraging our expertise to support the next wave of global health and wellness demand. By combining integrated systems, innovative supply chain solutions, and localized brand development, NZUE creates a one-stop platform for international partners to reach consumers worldwide.
Our Mission
Connecting the world’s best health products with the markets of tomorrow.
Our Solution
Global Product Aggregation
We curate and integrate a diverse portfolio of premium health and wellness products, spanning nutritional supplements, natural skincare, mother & baby products, and K-beauty innovations. Leveraging our global sourcing network across New Zealand, Australia, China, Europe, and the United States, NZUE provides Middle Eastern consumers with access to the world’s most trusted and emerging health products. Our strength lies in identifying high-potential global brands, ensuring compliance, and accelerating their market entry in Saudi Arabia and the GCC.
Cross-Border E-commerce Enablement
With over a decade of cross-border expertise, we empower international products to enter efficiently and scale regionally. Our services cover:
Regulatory support – guiding smooth registration and market entry Logistics & fulfillment – connecting with regional hubs for fast and reliable delivery Digital marketing & onboarding – enabling quick visibility on leading e-commerce and retail platforms Scalable growth solutions – helping partners expand from online to offline presenceIntegrated Supply Chain & Logistics
Our proprietary Order Fulfilment & Management System (OFMS) supports efficient and transparent operations across the region:
Nationwide fast delivery in Saudi Arabia Streamlined compliance and labeling processes Re-export capabilities across the wider GCC, North Africa and beyond Dual logistics hubs for optimized duty, cost, and lead timesBrand Building & Consumer Engagement
NZUE goes beyond distribution — we act as a long-term brand builder:
Participation in major regional trade exhibitions Influencer and digital campaigns customized for local audiences Tailored product positioning for key health priorities such as immunity, wellness, beauty, and family health Consumer engagement strategies that blend global expertise with local cultureNews
Ecofarm Was Announced as the Fastest Growing Exporter
NZUE Shines at Saudi Food Show 2025: A Landmark Success in the Heart of the ME RegionWe are delighted to share highlight···
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Triumph at Arab Health Expo: Forging Collaborations in the Global Health Product Market
We are thrilled to share the success of our recent participation in the Arab Health Expo, held from January 28 to Februa···
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The first Alibaba eCommerce Expo in NZ
The Alibaba E-Commerce Expo is the group’s flagship event program in Australia and New Zealand, connecting local brands ···
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Winner of EY Entrepreneur of the Year
On September 6, 2019, Trademonster Director Gavin Yang was elected the Winner of EY Entrepreneur of the Year. 16 entrepr···
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2022 New Zealand International Business Award Category Finalist –Excellence in Integrating Digital Commerce Growth
NZUE are very proud to be named a finalist in the Excellence in Growing Online Sales category at the 2022 New Zealand In···
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2017 HSBC China Business Awards Finalist – Best Use of eCommerce
Established in 2004 to celebrate companies with successful business or investment relationships between New Zealand and ···
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2018/2020 Westpac Auckland Business Awards Finalist- Excellence in International Trade
We're thrilled to be recognised as a finalist in the Westpac Auckland Business Awards - Excellence in International ···
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Testimonials
Mark Grocott
Director, Eclipse wholesaleEco Farm are consistently the leading seller of our own-brand of BioBalance natural health products into the Chinese market, and a pleasure to dealwith In this capacity, often bringing new ideas and opportunities to the table.
Abel Butler
CEO,Healthpost Ltd Executive Director, BioBalanceEco Farm is proudly the ambassador for New Zealand brands, in their entry point via cross-boarder e-commerce into China. The team is highly responsive, organized and has a deep understanding of the e-commerce platforms and the opportunities these platforms represent.
Elizabeth Barbalich
CEO, Antipodes New Zealand LtdEcofarm which provide an outstanding advice and services on Cross-border e-commerce platforms for New Zealand businesses.Gavin and his team have a good reputation and play an important role in helping New Zealand business grow trade with Various China e-commerce channels.
Sheree Shim
Managing Director,CNS Laboratories NZ LimitedEcofarm and Eclipse Wholesale have been working closely together over the past few years, he has helped us bring top selling Australian Brand Bio Island to the New Zealand market (amongst other brands). Gavin and his team have championed our brands, helping drive sales to new heights.
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