Online Marketing
ONLINE MARKETING IN CHINA
We boast strong relationships with every major Chinese eCommerce platform. Leveraging these exclusive connections, we offer tailored online marketing services in China that align with your business needs, chosen platforms, and your target Chinese audience.
Connecting with Chinese Consumers:
Expanding into a foreign market, listing products, or creating a virtual flagship store is just the beginning. The key lies in reaching your ideal consumers. Our online marketing strategies in China revolve around listing your flagship store on diverse eCommerce platforms and crafting campaigns that position your brand competitively, both among Chinese and foreign counterparts.
Our cross-border eCommerce strategies prioritize elevating your brand's visibility on these platforms, emphasizing the optimization of marketing materials and active participation in promotional cycles.
Navigating China's eCommerce platforms can be intricate, with each platform having its specific requirements for advertisements. Compliance with platform-specific advertising guidelines is a crucial preliminary step to capture your customer's attention, and these requirements often evolve. Having an experienced team on your side streamlines the entire process, making your store more discoverable.
Online Marketing in China with Eco Farm:
Once your store or products are listed on a platform, you gain access to the marketing tools it offers. Capitalizing on these resources, tailored to the Chinese market, is where our expertise comes into play.
Marketing Activity Setup and Platform-Based Promotion:
Chinese eCommerce platforms offer unique sets of marketing tools that empower you to compete with established businesses. Our role is to maximize these resources by collaborating with the platform, optimizing your business listings, running platform-specific advertisements, and gathering audience data for targeted campaigns.
Several of China's eCommerce platforms, such as WeChat, double as social media platforms. Understanding strategies for social media marketing in China is equally important.
Store Decoration & Product Listing Optimization:
With our local insights, creating a positive impression on your customers when they visit your online store becomes effortless. Our professional operational team collaborates with you to create all the necessary online marketing materials for your product listings on your flagship store. These materials are continuously optimized to align with various platforms, festivals, and sales, ensuring your business remains competitive.
Our comprehensive marketing services encompass:
• Product image optimization
• Search engine optimization within marketing channels
• Page optimization for an enhanced user experience
• Store design, including product pages and scene pages
• Design and coordination of promotional materials
Our Content Marketing Services:
At Eco Farm, our marketing team is dedicated to delivering end-to-end online marketing strategies that cover content creation to sales conversion and beyond. As specialists in eCommerce and social media marketing, we offer content marketing services on leading Chinese social media platforms, including Little Red Book (Xiaohongshu), Kaola, Tmall, and more.
Our services encompass:
Professional Social Media Brand Account Management: We expertly manage your brand's social media accounts to maximize engagement and impact.
Influencer Collaboration (Grass Planting): We collaborate with influencers to create authentic and persuasive recommendation articles, boosting your brand's visibility.
KOL (Key Opinion Leader) Promotion Management: We strategically manage KOL partnerships to amplify your brand's presence and influence.
General Account Posting: Our team consistently posts engaging content to keep your audience informed and entertained.
Live Streaming: Harness the power of live streaming to connect with your audience in real-time, driving engagement and conversions.
At Eco Farm, we're your partner in navigating the dynamic world of Chinese online marketing. Connect with us to seize the full potential of the Chinese eCommerce landscape.
Product Visual Design
Our professional design team can design quality creatives and materials for your product listings, including description translation, product images, and product pages. We ensure these meet each platform's requirements, continually updating the pages to keep the images fresh and new.All you need to do is supply us with the basic information about your brand and products, and we’ll take care of the rest.
Brand Visual Design
Your customers will never be bored with your store’s branding or appearance. To ensure your brand’s visual design is eye-catching, we update your flagship store’s layout as well as your product visuals monthly.
Platform Activity
Each platform has its own cycle of promotions. Actively participating in these promotions is one of the most effective ways for brands to get more traffic.For brands new to this market, it can be tough to know which events to participate in. We use our knowledge of China-based online shopping to choose the most suitable promotion cycles for your brand, helping you to get as much traffic as possible with cost-effective promotion strategies.
Live Streaming
Live streaming is the broadcasting of live video to an audience over a social media platform. In China, this is one of the most influential tools a brand can use to spread brand awareness. We help you collaborate with influencers to create these live videos and achieve better sales outcomes.
Influencer & KOL Posting (a.k.a. Grass Planting)
Influencer and Key Opinion Leader (KOL) marketing are integral parts of our social media marketing strategy, as consumers in China are known to flock to the products their favourite influencers love and promote. We have connected with many influencers and KOLs (Key Opinion Leaders) on platforms like Little Red Book, TMall, and Kaola. We co-operate with them to create product reviews using their platforms, creating a good reputation for your business by using the voices that Chinese consumers know and trust.